Executive summary
Carrie Potter, CFP®
Carrie Potter is a strategic advisor, educator, and board executive with 25+ years of experience bridging high-stakes finance, sport, and business strategy. She specializes in navigating the unique financial landscapes of elite athletes, entertainers, and growing enterprises through tailored asset and business management and advanced financial modeling. At Rice University’s Sport Management program, she educates the next generation of industry leaders on business valuation, sport and public finance, and revenue creation by delivering her market-responsive curriculum.
Core competencies
Governance
Fiduciary oversight, audit & finance committee leadership, strategic planning.
Finance
Asset & liability management, financial modeling, capital structuring, valuation, due diligence. Certified Financial Planner™.
Sports & Media
Athlete business affairs, sport business & finance, brand & sponsorship management.
Real Estate
Commercial / residential transactions, property divestiture, portfolio management.
Professional experience
25+ years across finance, sport & business.
2006 — Present
Potter Advisors / The Carrie Potter Group
Principal
- Private business office and advisor to professional athletes and high-net-worth individuals
- Outsourced CFO services for small businesses
- Due diligence for private equity and pooled investment vehicles; 40+ real estate transactions
- Capital acquisition and banking relationships for business clients
2017 — Present
Rice University · Department of Sport Management
Lecturer in Sport Finance · Divisional Advisor & Associate
- Designs and teaches the Sport Finance curriculum
- Executive-level insight on business analytics and market trends for the next generation of sport executives
- Strategic advisor and faculty mentor to Chao College students
1999 — 2006
P.M.G. Sports and Entertainment · Washington, D.C.
Vice President
- Directed the financial and marketing portfolios for a roster of elite professional athletes
- Established financial systems for client-owned companies; due diligence across entertainment, sports, finance, real estate and venture capital
Board governance & philanthropic leadership
Extensive experience in fiduciary oversight, committee chairing, and organizational transformation.
Women in Sports & Events (WISE) Houston
Founding President · Treasurer · 2015 — Present
Houston Area Women’s Center
Board Chair · Vice-Chair of Finance · 2010 — 2018
Mercy Education System of the Americas
International Governing Board · Chair of Finance · 2020 — 2025
The Jensen Project
Board Chair · 2021 — 2025
Texas Executive Women
President · Treasurer · 2018 — 2022
Academic & strategic advisory
The George Washington University School of Business
Board of Advisors · Executive Committee · 2012 — Present
Catholic Charities, Archdiocese of Galveston-Houston
Advisory Board · 2026 — Present
Houston Area Women’s Center
Advisory Council · 2018 — Present
The Collectiv — a venture fund for sports leaders
Advisor · 2023 — Present
DivInc.
Mentor · 2024 — 2025
Chao College, Rice University
Divisional Advisor & Associate
Education & credentials
- Master of Business Administration (M.B.A.), The George Washington University
- Bachelor of Business Administration (B.B.A.), The George Washington University
- Certified Financial Planner™
Recognized Financial & Civic Leader
- Houston Business Journal 40 Under 40 · 2017
- STEAM Role Model, Greater Houston Women’s Chamber of Commerce · 2018
- One of Houston’s Most Influential Women · 2019
- HBJ Women Who Mean Business in Finance · 2020
Community & Advocacy Champion
- Woman of Inspiration, WISE Houston · 2020
- Community Advocate Honoree, Houston Area Women’s Center · 2022
- Faith & Leadership Award, Catholic Charities · 2026
- Extraordinary Women Making History, SheSaid Foundation · 2026
Trailblazing Service
- First Woman SGA President, The George Washington University · 1998
- Senior Fellow, American Leadership Forum (Class XXXIV)
- GW Alumni Outstanding Service Award · 2026
Let’s build what lasts.
Advisory consultations, media requests, expert commentary and speaking engagements.
Houston, Texas